Business > Exhibitions hole of stone
This project is based on three central elements: the stone, commercial marketing, and the cubic shape of the space. From these three elements a museum-like concept for the showroom was born whose goal is to accentuate and empower the beauty of the natural stone.
The natural stone, a product of unknown occurrence in the heart of planet earth and showing the power of nature, is the raw and traditional material used in the field of construction. Winding minerals and fossils are formed by flowing waters and winds, and are witnesses to utter strength and good energy. Every stone has its own story, texture and color that no man has tampered with. The use of the natural stones in the interior design plan is an emotional one, and seeks a connection between origination and nature.
In order for the space to have an appropriate stage for the stone and for it to be commercially inviting for clients all of this was taken into consideration when planning out the design.
The actual show space of the stone is partitioned from the rest of the area by walls, in order to keep a clean line in the design Hilit incorporated the appropriate furniture and light fixtures while lowering the ceilings for an perfectly geometric aesthetic. The idea of having a ‘clean’ space is to minimize all the elements that can make “visual noise” and to make room for the most important element—the stone. The outstanding lighting allows the priceless stone to make a complete impact on visitors with its beauty. In order to keep the intimacy of the room and attention on the focal point there is minimal surrounding decoration.
In the corner of the room there is a large and tough natural stone which serves as a focal point statue. Hilit found in storage areas for recycled iron a chain, used in the past to lift stones, and it was placed on the stone. Even though in the corner of the room, these elements serve as the center around which everything else revolves.
The high ceiling, painted in a dramatic black and the epoxy covered grey floor contrast the elements and accentuate the natural colors of the stone.
There is an “L” shape stone loop pathway around the statue to create another defining area on the epoxy covered floor. Two stands with stone tablets on the pathway serve as another showpiece. These elements invite onlookers to come closer, to touch and to feel, in order to give them a chance to take in the natural beauty of the stone.